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Gannett starts premium sports subscription product, USA TODAY Sports+

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Sports Seriously, USA TODAY

Gannett Co., the parent company of USA TODAY, announced the launch of USA TODAY Sports+, a new, premium digital subscription product in select local markets that allows users to customize their experience with different immersive content options.

Aside from news reporting and analysis, Sports+ will offer unique interactive features like SMS texting with reporters and columnists and live group chats. 

The seven markets in which Sports+ is launching are Arizona, Cincinnati, Cleveland, Indiana, Michigan, Tennessee and Wisconsin. The timing of the launch, which was announced Tuesday, coincides with the start of the 2021 NFL season.

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“The amount of work put into this project is inspiring. From my content team to the product, marketing, PR, growth, newsletters, augmented reality, podcast and video teams, along with editors and writers in local markets — the list goes on — it was a holistic collaboration unlike any I’ve seen before,” Sports+ managing editor Alicia DelGallo said.

“And the work isn’t even close to done. We have more features, more coverage and more innovation already underway.”

Gannett also announced that it hired veteran reporter Josina Anderson, who previously became ESPN’s first female NFL insider in 2015, as a senior NFL insider to launch Sports+.

Sports+ will be available through desktop, mobile and an app. Among the available features are audio capabilities for articles to be listened to, the “It’s a Football Podcast!” from NFL insiders, homepage customization, sports gaming insight and odds and augmented reality features.

Subscribers will have access to a monthly…

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