College football games, Week 3: How long will Deion Sanders’ Prime Effect last? Sets of SEC East rivals battle

This month, Colorado became Ohio State and Michigan. Forget the century-old tradition, Heisman Trophies and championships of those long-established powers. Through the first two weeks of September, Colorado matched – maybe surpassed — the Buckeyes and Wolverines in terms of brand value.

That’s how one TV executive described the way Colorado now resonates with Deion Sanders as coach. Viewers, advertisers and programmers are on board with the Prime Effect. Sanders is why last week’s Colorado-Nebraska game — featuring teams who were a combined 19-43 since 2020 — was the highest rated of the day, according to Sports Media Watch. That includes beating out Alabama-Texas.

That’s why both ESPN’s “College Game Day” and Fox’s “Big Noon Kickoff” will air from Boulder, Colorado, on Saturday as the No. 18 Buffaloes host lowly Colorado State with a 10 p.m. ET kickoff. That’s why, during the game broadcast, you’ll likely see Sanders in both sides of the split screen during commercial breaks (in one, coaching, and in the other, hawking chicken wings).

Deion sells. Make that, Deion sells big. More to the point, people like watching Deion wherever, whenever. This is Beatlemania with an oddly ironic cowboy hat.

This is the cult of personality with a whistle. Sanders was a Pro Football Hall of Famer, media mogul and product endorser before he put on a headset. Now, we’re learning he can coach.

As such, the question must be asked heading into Week 3: If Sanders had arrived a year ago with all the current hype, success and fanfare, could his presence alone have saved the Pac-12?

“He absolutely adds value to the league,” Pac-12 commissioner George Kliavkoff told reporters in December 2022 after CU hired Sanders.

Some of us scoffed at the time….


Source link : https://www.cbssports.com/college-football/news/college-football-games-week-3-how-long-will-deion-sanders-prime-effect-last-sets-of-sec-east-rivals-battle/

Author : Dennis Dodd

Publish date : 2023-09-15 15:49:46

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