This might be the one gimmick the Pop-Tarts Bowl whiffed on.
Tennessee WR Ramel Keyton has an NIL deal with Cheez-It, sponsor of the eponymous Cheez-It Bowl.
So, what better way to promote the deal and bowl game, which will take place on Jan. 1 in Orlando, FL, than to have Keyton a Cheez-It “baked” into his hairstyle?
Tennessee WR Ramel Keyton has an NIL deal with Cheez-It.
Ahead of the brand’s Citrus Bowl on Monday, Keyton had a Cheez-It designed into his hair. pic.twitter.com/PlMvGp4cXo
— Front Office Sports (@FOS) December 29, 2023
Pure genius.
Story originally appeared on Touchdown Wire
Source link : https://sports.yahoo.com/tennesee-vols-ramel-keyton-ultimate-220759804.html
Author : Touchdown Wire
Publish date : 2023-12-29 22:07:59
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