Super Bowl is a monolith — but other sports are capitalizing in Las Vegas

Martin Rogers

FOX Sports Insider

LAS VEGAS — It’s Super Bowl week, which means the Kansas City Chiefs and San Francisco 49ers are starting to feel that nervous tingle as football’s greatest show rapidly approaches. 

As Super Bowl LVIII closes in on Sin City, the golfers are fine-tuning their short games, the boxers are making their grueling weight cuts, the hockey players are licking their wounds and the Power Slap “athletes” are doing whatever they do to prepare for combat (more on Power Slap later).

Savvy sports promoters realized long ago that scheduling events in the Super Bowl city during the week of football’s biggest festivity is a fine way to tap into both a willing audience in search of a good time, and what is essentially a giant sports-business convention. With Vegas the host this year, that has taken things up a level.

“From our point of view, it is incredible,” veteran boxing promoter Bob Arum told me via phone. Arum’s Top Rank is staging Thursday’s WBO junior welterweight world title fight between Teofimo Lopez and Jamaine Ortiz on Thursday at Mandalay Bay’s Michelob ULTRA Arena, just a few steps from the Super Bowl’s media center. 

Arum continued: “You have all the advertising executives, all the television chiefs, all the marketing and business people, all in one part of the same city at one time. Then you have 350,000 people coming into town who are already known to be sports fans. I know we are not the only ones to think this way, but it makes perfect business sense.” 

He’s right. As well as the boxing card, the money-flush competitors of LIV Golf will play on Friday, Saturday and Sunday at nearby Las Vegas Country Club, benefiting from fortunate timing with the pelting rains finally dissipating. 

The LIV event’s midweek pro-am features current NFL players like Derek Carr and Will Levis, as well as expected high draft pick Drake Maye all taking part. The tournament itself is…


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Publish date : 2024-02-07 23:54:35

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