NFL fans may be settling in for the meat of the offseason, but the league’s marketing, ticketing and social media departments are gearing up for one of the biggest days on the calendar.
The league’s complete schedule will be released on Wednesday, and nearly every team delivers a unique piece of content to highlight its top matchups and divisional games.
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“It’s the Super Bowl of ticketing but also the Super Bowl for social media teams,” vice president and general manager of Rams Studios Marissa Daly said in an interview. “There’s a lot of pride on the line for all the teams and social media managers. This is it.”
The Tennessee Titans arguably executed their creative strategy better than anyone last year with a two-minute knee slapper featuring clueless NFL fans. The viral social media video, which has more than 30 million views on X, was the club’s most viewed schedule release video ever on that platform.
NFL fans typically see the final product, which takes a few minutes out of their day to watch. Marketing and social media teams, however, usually spend at least a couple of months creating this special purpose content and preparing for the big day with a multifaceted strategy that usually includes meetings with the business operations squad. Teams who don’t take advantage of the schedule release risk losing a prime opportunity to engage with their fans.
The Jacksonville Jaguars won a Webby Award for their unconventional schedule release video, which was more narrative driven than most content of its kind. The Jaguars wanted to be bold and turned to Ghosts actor and diehard Jaguars fan Asher Grodman to be the director and lead writer of the video, which helped spur one of the biggest ticket sales days for the franchise.
The video plays on the NFL being scripted, and ended up having an 8,826% uptick in views over the 2022 schedule video. “It’s really the biggest non-football opportunity to make a splash,” Grodman said of…
Source link : https://sports.yahoo.com/nfl-schedule-release-super-bowl-110000630.html
Author : Sportico
Publish date : 2024-05-15 11:00:00
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