The Kansas City Chiefs were the talk of the 2023 NFL season with Taylor Swift in the stands, and the team winning a second straight Super Bowl. The buzz and title were a boon to the bank accounts of the Chiefs’ two biggest stars.
Patrick Mahomes earned $3.6 million in group licensing and marketing income during the 12 months through February, according to the NFL Players Association’s annual report filed this week with the U.S. Department of Labor. The tally led NFL players and was up 53% from the prior year, when the Chiefs also won the Super Bowl.
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The licensing income of Swift’s boyfriend, Travis Kelce, soared 177% to $2.4 million and ranked fourth among NFL players, behind Mahomes and quarterbacks Jalen Hurts ($2.7 million) and Josh Allen ($2.5 million).
The earnings are from all group licensing deals, which include those for multiple players negotiated through the NFLPA, such as video games, jerseys and trading cards. Players get paid royalties based on sales of items like jerseys.
Almost every NFL player received at least $32,000 from the PA.
In addition to the PA royalty check, Mahomes earns more than $20 million a year from his nearly 20 endorsement partners, including Adidas, Coors Light, State Farm and Subway. Last year, he added BOSS, T-Mobile and Walmart. His latest venture is a “good-for-you” coffee brand, Throne Coffee, that launched two weeks ago and has Mahomes as the second-largest investor.
Many of the listings in the LM-2 report show LLCs that are registered to players—Kelce is TMK Enterprises LLC and Mahomes is 2PM LLC. Most of them are easily decipherable or identifiable from corporate records, but Sportico was unable to pin down the players who ranked fifth and sixth, which are shown as MMBOC LLC ($2.3 million) and SACC 1of1 LLC ($2.2 million).
It is not just the current players cashing in from group licensing. Peyton Manning ranked seventh overall at $2.1 million, double his previous year’s earnings. Rob…
Source link : https://sports.yahoo.com/mahomes-kelce-earned-combined-6m-110000084.html
Author : Sportico
Publish date : 2024-06-01 11:00:00
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