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Are you ready for the Allstate 12 Conference?
According to various reports originating from recent Big 12 meetings, a sponsor could be coming.
Sources told Ross Dellenger of Yahoo Sports that in meetings in Dallas a couple weeks back, Big 12 commissioner Brett Yormark introduced the idea of adding a corporate sponsorship to the name, much like bowl games have evolved. You no longer have the Orange, Sugar and Fiesta Bowls. They are now the Capital One Orange Bowl, the Allstate Sugar Bowl and Vrbo Fiesta Bowl.
The report says the corporate sponsor would replace the “Big” in Big 12.
Among those being courted by the Big 12 is Allstate according to Brett McMurphy of the Action Sports Network. The effort by Yormark should surprise no one based on his background. He has worked at Palace Sports and Entertainment (owner of Detroit Pistons), Katz Sports, NASCAR, Roc Nation (the entertainment company founded by Jay-Z) and Brooklyn Sports & Entertainment Global (Brooklyn Nets, Barclay Center, New York Islanders, Nassau Coliseum).
His out-of-the-box thinking led the Big 12 to strike a deal with WWE to hand a “title belt” to the Most Outstanding Player in the Big 12 Football Championship game in 2023.
More: Big 12 Football Power Index rankings for 2024: Which teams are underrated, overrated?
Jul 12, 2023; Arlington, TX, USA; Big 12 Commissioner Brett Yormark speaks to the press during Big 12 football media day at AT&T Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports
Exploring further revenue
In addition to naming rights, Yormark and the Big 12 are “kicking the tires” on adding a private equity investment of $800 million to $1 billion according to Dennis Dodd of CBS Sports.
Luxembourg-based CVC Capital Partners would reportedly have a 15-20% share in the league. The league’s 16 members would receive a portion of the money with…
Source link : https://sports.yahoo.com/big-12-talks-allstate-selling-212053301.html
Author : The Oklahoman
Publish date : 2024-06-13 21:20:53
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