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On Monday morning, the Big Ten Conference announced that the conference and Discover have renewed a multi-year deal that will keep Discover as the “Official Credit Card of the Big Ten Conference.”
In addition to being the official credit card, Discover has also become the first-ever title sponsor of the Big Ten Football Championship Game. The credit card previously served as the presenting sponsor since 2017.
“Discover will also receive on-air assets with each of the conference’s media partners, in addition to a significant presence at the game itself including on-field and in-venue logos, as well as signage and on-site consumer activations at the event’s Fan Fest and within Lucas Oil Stadium,” a press release from the conference said on Monday.
The 2024 edition of the Discover Big Ten College Football Championship Game will be held on December 7 at Lucas Oil Stadium. Kickoff will be at 7:00 p.m. CT. The game will be televised nationally on CBS.
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Story originally appeared on Cornhuskers Wire
Source link : https://sports.yahoo.com/discover-becomes-first-title-sponsor-121527554.html
Author : Cornhuskers Wire
Publish date : 2024-07-23 12:15:27
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