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Former Ohio State quarterback Terrelle Pryor is suing the NCAA, Big Ten, Ohio State and Learfield Communications (Defendants), seeking restitution for the use of his name, image and likeness (NIL), according to the legal filing. Pryor, who is also suing on behalf of those similarly situated, asserts that the Defendants violated the Sherman Act — an antitrust law — and engaged in unjust enrichment.
“The student athletes that work so hard to compete at the highest levels and without whose athleticism the big business would cease to exist were, until recently, excluded from the revenue stream they created by the very rules of the NCAA and its members and co-conspirators.” the filing reads.
The suit argues that the Defendants have generated millions, and perhaps billions, in revenue off of the likes of Pryor and other athletes who participated in college sports prior to 2016, when athletes were unable to capitalize on their own publicity rights. It also claims that the Defendants still use footage and highlights of Pryor’s playing days on sites like YouTube, where the NCAA, Big Ten and Ohio State can make profits off of commercial advertisements.
In that case, even in a video featuring one of his plays, Pryor receives none of the monetary benefit. Pryor is also seeking an injunction preventing the continued use of his name, image and likeness without permission and adequate compensation.
Pryor played at Ohio State from 2008-10 and was the runner-up to the 2010 Big Ten Conference MVP. In December 2010, the NCAA suspended Pryor and four of his teammates for the first…
Source link : https://www.cbssports.com/college-football/news/terrelle-pryor-sues-ncaa-big-ten-ohio-state-for-use-of-qbs-likeness-during-run-as-buckeyes-star/
Author : Will Backus
Publish date : 2024-10-04 19:59:16
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