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Every NFL observer has settled into the fact they won’t see Bill Belichick roaming a sideline this year for the first time in five decades.
Perhaps everyone is surprised to see him on Instagram.
The future Hall of Fame coach joined the photo app this past week as part of a continued and, according to sources, focused media blitz as he prepares to wear a headset as a head coach again in the 2025 season.
“The media thing has a couple different angles for him, because everything he does is strategic,” said one executive who worked for years with Belichick in New England.
In addition to Instagram, Belichick will appear on Sirius XM, various ESPN shows and platforms, a show with Underdog Fantasy, the CW’s “Inside the NFL,” and he’s working as a strategic advisor with The 33rd Team.
Infamous for his terse press conferences and gruff demeanor with the press, Belichick will now be seen and heard across various platforms and channels throughout the entire NFL season for several reasons.
“I look at it in three parts,” said the executive. “He’s laying foundation for his second career. He won’t be someone who just retires. Football is what he’s done his entire life. If he doesn’t get another [job], he’s set for stage two of his career.
“The second part is getting out in front and letting people see who he is and show a different side of his personality, how he interacts with people and how smart he is when it comes to football. It’s an open interview almost every week.
“The third part is gathering intel and information. Making sure he doesn’t lose a step in terms of knowing the league, teams and players. In his mind I’m sure he doesn’t want to have a gap year and doesn’t want to have had no clue on what’s going on in the league. That’s how the media thing serves him.”
Sources tell CBS Sports that Belichick conducts regular conference calls and Zooms with associates with whom he’s…
Source link : https://www.cbssports.com/nfl/news/bill-belichick-joins-instagram-inside-the-nfl-legends-focused-media-blitz-after-failing-to-land-coaching-job/
Author : Jonathan Jones
Publish date : 2024-09-08 10:01:09
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