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The University of Tennessee will increase football ticket prices and the required donations that accompany them by an average of 14.5% in 2025 with most of the new cost going to a “talent fee” to pay players.
On Tuesday, Tennessee informed season-ticket holders of the price hike via email, along with a video of athletics director Danny White explaining the purpose of the move.
Revenue sharing for athletes is coming to college sports as early as next year.
The richest schools will opt in by funding an estimated $22 million pool to pay athletes directly and about another $5-10 million to fund additional scholarships. The remaining schools could be left in the dust.
Tennessee is opting in, and fans will pay a portion of that cost of competition.
“We’ve come a long way in the last few years. In this new era, it’s going to get a lot more expensive,” White told Knox News, part of the USA TODAY Network. “But there’s also going to be a closer relationship between resources and competition than there ever has been before. And our biggest asset is our fan base.”
Here’s the breakdown of the average 14.5% price increase of tickets at Neyland Stadium in 2025:
Initial average increase of 4.5% per seat on single-game tickets and season tickets plus donations. Some will be higher, some lower. That increase accounts for Tennessee’s rising costs for construction, food, travel and other athletic department expenses.
An additional 10% increase per seat on all single-game tickets and season tickets plus donations as a “talent fee” to fund the revenue-sharing pool for athletes coming as early as 2025.
Season ticket renewals will begin Thursday, and the renewal deadline is Feb. 27, 2025. Tennessee is offering a 10-month payment plan to help fans absorb the cost increase.
Checker Neyland during TennesseeÕs football game against Florida…
Source link : https://sports.yahoo.com/tennessee-increases-2025-football-ticket-151032274.html
Author : USA TODAY Sports
Publish date : 2024-09-17 15:10:32
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